Transforming from a Medical Device Manufacturer to a SaaS Provider
Trends in the healthcare market are placing unprecedented value on the software that lies at the heart of today’s intelligent medical devices. This puts manufacturers under enormous pressure to innovate
View ArticleViavi’s Journey from Hardware to Virtual Software Solution
I feel very fortunate to have the opportunity to work with Viavi Solutions. It has been a pleasure to learn how Viavi deploys software monetization solutions to increase revenue, improve
View ArticleSoothsayers & Software Subscriptions
Nostradamus predicted a number of interesting trends for 2016, such as a single world language that many speculate will emerge from the Internet. It is surprising, then, that he did
View ArticleAchieving a Competitive Advantage in the Cloud
In 1997, a pair of management consultants – Michael Treacy and Fred Wiersema – published a book entitled The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate
View ArticleHarvesting Knowledge: 5 IoT Lessons from a Farmer to the Tech Industry
Innovation in farming technology can tell you a lot about how the IoT affects business models in the 21st century. Whether you’re a device manufacturer or software developer, it is
View ArticleMonetizing Innovation: How Smart Companies Design the Product Around the Price
LicensingLive, the only event dedicated to software monetization strategies for ISVs and hardware manufacturers, is right around the corner. The theme of this year’s event is next-generation...
View ArticleIf “Every Business Will be a Software Business”, What Does that Mean to Me?
Every business will be a software business. That’s what Microsoft CEO, Satya Nadella famously said in 2015, but he wasn’t the first. In fact it’s an idea and phrase that
View ArticleLicenses vs. Entitlements: Know Your Rights
How can you ensure that your company is complying with its contractual obligations around the use of third-party software? Moreover, how can you be sure that those software assets are
View ArticleTranslating the Digitalization Strategy and Vision into an Executable Reality
In today’s world, doing business the conventional way and maintaining the status quo does not promise recurring revenue as it did in the past. Nor does it provide a competitive
View ArticleHow Well Do You Sell?
One of the various definitions of sell according to Merriam-Webster is “to develop a belief in the truth, value, or desirability of”. There can be numerous reasons for the success
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